Case Study

Revamp the Chicago Crusader Newspaper online website- build an online presence that allow the site the ability to create dynamic content and widgets using HTML5, CMS and JavaScript to make interaction resourceful and innovative.

Marketing and Communication will be able to sustain and develop the website more easily, using:

• widgets using HTML5;
• Smart-forms were needed to collect user data; and
• Modules and videos for featured sales
• Promotion via social media, email and online.
• Homepage Header Slider
• Ad Placement throughout the site

Implemented on the website:

1. Social Media integration
2. Analytics and Reporting
   1. Integrated with Google Analytics
   2. Admin Dashboard for Report Overview
3. Forms/Surveys
4. Upload Videos
5. Rich Content 
6. Images/Photo Galleries 
7. Tag content – articles, images
8. Customer Service
   1. Contact Us form
   2. Surveys

Crusader Branding and Media Kit

• Created a new logo and branding system that pays homage to the old logo, but also brings a more modern look to the newspapers
• Created Social Media Marketing Assets such as Facebook Covers, Instagram highlights, and Linkedin covers
• Created a Branding Styleguide for consistent brand parameters with typography and implementation standards
• Updated and created a Media Kit with new branding and new pricing to send to companies
• Created and ran paid Facebooks Ads that got them over 60k in Facebook page views