Case Study

Johnson Publishing Company

Project manager over the successful completion of JPC’s flagship project for 2007, which consisted of the re-design and launch of the Ebonyjet.com website.

Details

Company Name: Johnson Publishing Company
Website: www.ebonyjet.com

This complex project consisted of

implementing a new content management system, (cms400.net) integration with two existing JPC web sites. This project was critical to stimulating the company’s growth and presence in the media industry. This was a very complex and challenging project, which was coupled with a very aggressive completion schedule; I was still able to manage an on-time delivery within budget constraints.

Instrumental in all online facets $500K marketing campaign that encompassed ad banners, e-newsletters, promotional forms and massive video advertising.

  • Technical Lead for all technical support requirements, usability issues and critical site problems; and maintain site pages for EbonyJet.com, using CSS, VB.NET, JavaScript, and XML/XSL.
  • Manage revamping EBONY and Jet websites to enhance users experience, retention time, streamline navigation, and increase ad revenue and sales.
  • Design and implement the organization’s strategic systems architecture.
  • Manage cross-functional project teams representing development, design, editorial, quality assurance, database administration, system administration and release management.
  • Manage web tools for managing site structure, news data, and photos, using Perl and Java.
  • Manage web traffic, oversees the development of web content, and maintains web server.
  • Manage the content on Ebonyjet.com social network.
  • Manage and coordinate the design efforts of third-party contractors in the development of advanced video features, content archival, photo galleries, and construction of a mobile WAP site.

Key Achievements

  • 2007 – Project manager for JPC’s flagship project, which consisted of the re-design and launch of the Ebonyjet.com web site. 
  • Project consists of implementing a new content management system, (cms400.net) integration with two existing JPC web sites.  
  • Instrumental in all online facets $500K marketing campaign that encompassed ad banners, e-newsletters, promotional forms and massive video advertising.
  • Result stimulated the company’s growth and presence in the media industry. 

View the EbonyJet.com Media Kit below.

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