Yes! Warm weather is finally in Chicago.
Since the summer is here, it is now time for me to do a wardrobe change. I love fashion and my friends and family would say, “fashion is my passion.” Fashion is most impactful if you have the right fit and you’re on trend. Have you ever gone into your closet for a seasonal wardrobe change and realized that dress just doesn’t fit the same or that power suit needs an upgrade?
Well, the same concept can hold true with your business. A new season is a great time to reevaluate your business. What you did before may not work in this new season. This a good time to dig a little deeper and ask yourself, “Am I really growing my business or reaching the right target market?
I had to ask myself that question while participating in the YWCA’s Metropolitan Chicago’s Breedlove Entrepreneurship Program for women of color. Throughout this process, they asked the hard questions that helped me see that my target audience had changed by evaluating the types of clients who gave a major boost to my bottom line.
In business, it’s all about the bottom line and producing a profit, so I wanted to share some tips that can help you scale your business this summer and beyond.
- Take Advantage of the Warm Weather: The summer is a great time to meet new people. More people equal more opportunities to talk about your brand and business. Think family reunions, company picnics and outdoor sporting events.
- Expand Your Target Market – If you’ve targeted moms for your beauty-self-care business, you may want to do some research on how to reach dads who use self-care products as well. Also, if you’re only marketing to Chicago residents, try tapping into neighboring suburbs or bordering states, such as northwest Indiana.
- Refine Marketing Strategies:
- Adapt your marketing strategies to reach new audiences and promote your brand. Consider using paid advertising, social media marketing, and content marketing to increase brand visibility and drive traffic to your website.
I want to hear from you. Share your summer success stories on our MMG Facebook page or come out and join us for our monthly mixer Wednesday, June 18!
See you there and be well.
Lenora
Wine Down Wednesday
Join us for our next Wine Down Wednesday on June 18 from 5-7 pm – where networking meets next-level conversations. Come out and learn more about how MECCA Marketing Group’s Go Grow campaign is helping businesses like yours automate and scale with confidence! RSVP today and bring a friend!
Summer Solstice = Peak Brand Energy 🔆
Harness the summer glow by refreshing your visuals! The Summer Solstice is the perfect reminder to energize your brand imagery—swap out muted colors for vibrant palettes, highlight seasonal content, and ensure your visuals consistently convey your brand’s warmth and authenticity. Just as the sun reaches its highest peak, let your brand visuals radiate peak energy, capturing attention and inspiring meaningful connections with your audience all season long.
Amplify your engagement with a “peak energy” activation! Celebrate the longest day of the year by hosting a special event, live stream, or social media challenge that embodies the lively spirit of summer. Engage your audience by inviting them to share stories, photos, or videos showcasing how they experience peak energy moments in their lives or businesses.
ELEVATION Corner
In our June Elevation Corner, we’re elevating an entrepreneur who has turned her passion into profit.
Meet, Donna Rogers
Founder/CoOwner/Chef
BREATH’G VEGAN
Breath’g Vegan delivers exceptional value through its commitment to fresh, high-quality ingredients and innovative plant-based dishes, catering to individuals seeking delicious vegan options.
With a dedicated team led by Donna Webster, the business has become a cornerstone for vegan food enthusiasts, offering a unique dining experience that combines taste, health, and community impact. Helping others discover a holistic path to healing their mind, body, and spirit is not only deeply rewarding but also the very essence of my purpose in life.
To learn more, visit https://www.breathgvegan.com/ or email [email protected]
Our Go Grow campaign was built with you in mind—designed to help you streamline, scale, and show up stronger in the digital space.
Stay connected. Follow us @mmgwebsites on Instagram & FaceBook!
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